Digital Dominance: Proven Marketing Strategies to Grow Your Service Business
Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place.
Each week, we deliver practical, no-fluff strategies designed to help you:
- Attract more local clients who are ready to buy
- Boost your online visibility without confusing jargon
- Build a website and marketing system that works 24/7 to grow your business
Hosted by Jeffro, a digital marketer on a mission to rid the world of terrible websites, this podcast breaks down complex marketing tactics into easy, actionable steps you can implement immediately.
Whether you’re just starting out or ready to scale, tune in every week and discover how to turn clicks into clients and take your business from surviving to thriving.
Episodes
107 episodes
Wikipedia, Reputation, and the Rise of AI: What Every Business Should Know ...with Bill Beutler
SummaryIn this episode, Jeffro and Bill Beutler discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management. They explore the challenges smaller businesses face in gaining visibi...
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27:32
Is Open Source The Answer To Data Privacy And Flexibility? ...with David Young
SummaryIn this episode of Digital Dominance, Jeffro interviews David Young, a pioneer in cloud computing and open source technology. They discuss the significance of open source software for businesses, emphasizing its cost-effec...
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22:48
Why Your Website Isn’t Converting (And What to Do About It) ...with Cody Jensen
SummaryIn this episode, Jeffro and Cody Jensen delve into the intricacies of conversion rate optimization (CRO), discussing its significance beyond merely increasing website traffic. They explore the importance of testing, diagno...
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24:21
Prompting Your Way To Success: AI Strategies For Service Business Growth ...with Jonathan Mast
SummaryIn this episode, Jeffro and Jonathan Mast discuss the transformative role of AI for small business owners. They explore various AI tools, the importance of effective prompting, common mistakes in AI usage, and how AI can e...
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23:49
How to Navigate the Transition to Paid Advertising ...with Kym Insana
SummaryIn this episode, Jeffro and Kym Insana discuss the transition from organic marketing to paid advertising, exploring when businesses should make the switch, how to choose the right ad platform, and common mistakes to avoid....
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20:40
Why Native AI Is Better Than AI Add-ons And How To Make The Most Of It ...with Mohan Rao
SummaryIn this episode, Jeffro and Mohan Rao discuss the transformative impact of AI on service-based businesses, focusing on the distinction between AI native and traditional SaaS products. They explore strategies for scaling bus...
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20:43
Your Story Isn't Fluff, It's A Proven Way To Connect With Your Audience ...with Edgar Li
SummaryIn this episode of Digital Dominance, Jeffro and Edgar Li discuss the critical role of storytelling in building a brand's credibility and authority. Edgar shares insights on how to craft compelling narratives that resonate...
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21:01
Note-Taking is the Most "Up-the-Fairway" use of AI ...with Richard White
SummaryIn this episode of Digital Dominance, Jeffro interviews Richard White, founder of Fathom Video, a tool designed to enhance productivity by automating note-taking during virtual meetings. They discuss the inspiration behind...
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22:17
This is why you sound the same as everyone else (and how to fix it) ...with Chantal Cornelius
SummaryIn this episode of Digital Dominance, Jeffro and Chantal Cornelius discuss the outdated concept of Unique Selling Propositions (USPs) and explore more effective strategies for coaches, consultants, and speakers to stand out...
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26:31
How To Do AI Outreach On LinkedIn Without Being Spammy ...with Casey OToole
SummaryIn this episode, Jeffro and Casey O'Toole discuss the integration of AI in lead generation, particularly through LinkedIn. They explore how automation can enhance human connections rather than detract from them, emphasizin...
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21:23
How to use human-powered website chat for 50% more conversions ...with Ted DeBettencourt
SummaryIn this episode of Digital Dominance, Jeffro interviews Ted DeBettencourt, founder of Juvo Leads, about effective strategies for converting website visitors into paying clients. They discuss the importance of website chat,...
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19:46
Brand Secrets Revealed: Web Design, PR, and the User Experience ...with Mike Falkow
SummaryIn this conversation, Jeffro and Mike Falkow discuss the interconnectedness of branding, web experience, and public relations (PR) for businesses. They emphasize the importance of a cohesive brand identity that resonates w...
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21:56
Leap Into The Future Of Marketing Through Hyper Personalization ...with Scott Cate
SummaryIn this episode of Digital Dominance, Jeffro and Scott Cate discuss the future of personalized marketing, emphasizing the shift from static content to hyper-personalized engagement. Scott shares insights on real-time market...
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28:19
How To Dramatically Boost Customer Loyalty With Automated Handwritten Notes ...with Arian Radmand
SummaryIn this conversation, Jeffro and Arian Radmand discuss the impact of handwritten notes on customer engagement and retention in a digital marketing landscape. Arian explains the evolution of marketing from product-centric t...
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25:58
SEO Hack: Authenticate Your Content With Blockchain Timestamping ...with Michael Sumner
SummaryIn this episode of Digital Dominance, Jeffro and Michael Sumner discuss the critical issue of content authenticity in the age of AI-generated content. Michael, the founder of ScoreDetect, explains how blockchain timestampi...
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19:23
How To Use Website Data To Convert More Customers ...with Matthew Stafford
SummaryIn this episode, Matthew Stafford shares his extensive experience in helping e-commerce brands scale to seven and eight figures. He discusses the importance of mindset, the role of website usability in customer experience,...
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22:50
How To Tap Into The Power Of Podcast Guesting ...with Jessica Rhodes
SummaryIn this episode of Digital Dominance, Jeffro interviews Jessica Rhodes, founder of Interview Connections, who shares her expertise on podcast guesting as a marketing strategy. They discuss the importance of having a clear ...
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23:29
How To Take Control Of Your Facebook Ads In Only 4 Hours Per Month ...with Eric Saar
SummaryIn this episode of Digital Dominance, host Jeffro speaks with Eric Saar, a Facebook advertising expert, about the common pitfalls businesses face with Facebook ads and how to take control of their advertising strategies. E...
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28:39
How To Let SEO Determine Your Content Strategy ...with John McDougall
SummaryIn this episode, Jeffro interviews John McDougall, a seasoned SEO and content marketing expert, discussing the evolution of SEO, the importance of consistency in content creation, and how businesses can leverage podcasting ...
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24:40
How to Create Unforgettable Customer Experiences the Disney Way ...with John Formica
SummaryIn this conversation, John Formica, America's customer experience coach, shares insights on transforming customer service into unforgettable experiences. He emphasizes the importance of emotional connections, imagination, ...
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29:19
From Chaos to Clarity: How to Build a Business you Don't Hate ...with Andrew Handosa
SummaryIn this episode of Digital Dominance, host Jeffro interviews Andrew Handosa, also known as Doza, the founder of Geronimo Academy. They discuss how to build a successful business without burnout, emphasizing the importance ...
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24:16
Video As A Service (VaaS) Can Make Your Video Ambitions Come True ...with Daniel Borba
SummaryIn this episode, Jeffro and Daniel Borba discuss the evolving role of video in B2B marketing, emphasizing its necessity for business growth. Daniel introduces the concept of Video as a Service (VAS), which allows companies...
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23:46
Network Like Mad, Become an Authority, and Grow Baby Grow ...with Devin Sizemore
SummaryIn this episode, Devin Sizemore discusses the importance of building connections and leveraging books to establish authority in business. He shares strategies for identifying target audiences, aligning offline and online m...
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29:20
Empowering Local Marketing: Insights for Service Businesses from Franchise Pros ...with Brett Campbell & Alex Nocifera
SummaryIn this episode, Brett Campbell and Alex Nocifera, co-founders of Loma, dive into the challenges and opportunities of local marketing for franchises and service businesses. They discuss how franchisors and franchisees c...
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26:07
Unscripted, not unprepared-- how to create authentic videos that people relate to ...with Pat Taggart
SummaryIn this episode of Digital Dominance, Jeffro sits down with Pat Taggart, founder of Sky Blue Creative, to explore the power of unscripted video for businesses. Pat shares his documentary-style approach to corporate video, e...
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25:07