Digital Dominance: Proven Marketing Strategies to Grow Your Service Business
Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place.
Each week, we deliver practical, hands-on strategies designed to help you:
- Attract more local clients who are ready to buy
- Boost your online visibility without confusing jargon
- Build a website and marketing system that works 24/7 to grow your business
Hosted by Jeffro, a digital marketer on a mission to rid the world of terrible websites, this podcast breaks down complex marketing tactics into easy, actionable steps you can implement immediately.
Whether you’re just starting out or ready to scale, tune in every week and discover how to turn clicks into clients and take your business from surviving to thriving.
Episodes
142 episodes
How to Turn Everyday Stories into Clients on LinkedIn
SummaryIn this conversation, Colin Strachan shares insights on building a magnetic personal brand through storytelling, particularly on LinkedIn. He emphasizes that anyone can create engaging content by focusing on specific, relat...
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33:06
Reclaiming Your Attention: How Kira Shishkin Is Disrupting Media with AI-Powered News
SummaryIn this conversation, Kira Shishkin discusses the evolving role of AI in the media landscape, highlighting both its potential benefits and the challenges it poses. She emphasizes the rapid adoption of AI by bad actors and t...
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33:11
Why Value-Based Storytelling Still Wins: Content Marketing in the Age of AI
SummaryIn this conversation, David J Ebner discusses the current landscape of content marketing, emphasizing the overwhelming volume of content that lacks substance. He highlights the opportunity for brands to differentiate themse...
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27:56
Quiz Funnels That Actually Convert: Ditch the Content Grind and Capture Better Leads
SummaryIn this episode, Jeffro sits down with Alefiya Khoraki, founder of Nomads Marketing, to uncover how quiz funnels can outperform traditional lead magnets and transform how businesses attract and convert clients. Alefiya shar...
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29:27
Connection Is Currency: Build a Brand That Feels Like the Fries at the Bottom of the Bag
SummaryIn this conversation, Stephen Seidel, founder of the Seidel Agency, discusses the importance of building trust and authenticity in branding. He introduces the concept of 'connection as currency' and emphasizes the significa...
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33:00
You’re Not Boring—You’re Just Invisible: How Founders Can Build a Personal Brand That Opens Doors
SummaryIn this episode, Jess Jensen discusses the critical importance of establishing a digital presence for executives and business owners. She emphasizes that being invisible online is a significant risk and provides a roadmap f...
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31:45
The CFO Secret: Why Most Service Businesses Fail to Scale Past $5M
SummaryIn this conversation, Matt Putra, a fractional CFO, discusses the critical importance of financial clarity for service businesses aiming to scale. He highlights common financial blind spots, the significance of scorecards, ...
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30:17
From $0 to $40M: How Randy Warner Uses Automation to Scale Home Service Businesses
SummaryIn this conversation, Randy Warner, founder and CEO of Adhesion Co., shares his journey of scaling a business from zero to $40 million in under ten years. He discusses the importance of effective lead follow-up, automation ...
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29:57
The Future of Grief: Marketing a Product That Resurrects Digital Memories
SummaryIn this conversation, Miles Spencer, CEO and founder of Reflekta.ai, discusses the innovative AI platform SolTech, which allows users to have dynamic conversations with digital recreations of their deceased loved ones. He s...
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29:23
SEO in 2025: What Still Works, What Doesn’t, and How to Win Long-Term
SummaryIn this episode, Jeffro speaks with Jason Hennessey, an SEO expert, about the evolving landscape of SEO in 2025, the impact of AI on search results, and the importance of balancing organic and paid marketing strategies. The...
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23:55
Your Experience Is the Strategy: Building a Brand That Attracts Dream Clients
SummaryIn this conversation, Jeffro and Christian Ray Flores explore the significance of personal branding for service business owners. They discuss how personal stories can be leveraged as powerful business assets, the importance...
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27:58
Beyond Chatbots: How AI Agents Can Transform Service Businesses
SummaryIn this conversation, Jeffro and Derek Osgood discuss the evolution of AI, particularly focusing on agentic AI, which allows non-technical teams to automate workflows by simply providing instructions. Derek explains the dif...
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28:42
Outsource Smarter, Grow Faster: How Service Businesses Can Scale Without Sacrificing Quality
SummaryIn this conversation, Jeffro and Adam O'Connor discuss the transformative power of outsourcing for small businesses. Adam shares insights on how outsourcing can help streamline operations, enhance customer experiences, and ...
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15:29
Land Tier 1 Media Mentions and Win at AI Search: Digital PR for Local Service Businesses
SummaryIn this episode, Chris Panteli, co-founder of Linkify, discusses how local service businesses can leverage digital PR to gain media coverage that enhances their credibility and drives revenue. He explains the concept of exp...
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27:30
The Future of SEO: From Search Rankings to Organic GTM Engines
SummaryIn this conversation, Jeffro and Tom Jacobs discuss the evolving landscape of SEO, emphasizing its transition from a technical background task to a strategic go-to-market function. They explore the impact of AI on search re...
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24:47
The Attribution Fix: How to Prove What’s Actually Working in Your Marketing
SummaryIn this conversation, Jeff Greenfield, CEO of Provolytics, discusses the challenges of marketing attribution in a cookie-less world. He explains the impact of third-party cookies on advertising, the importance of understand...
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26:45
Get in the Right River: AI, Agentic Flows, and the Future of Marketing
SummaryIn this episode, Jeffro and Jim Weldon discuss the critical importance of being in the right market ('river') for business success, the distinctions between serial and professional entrepreneurs, and the significance of cas...
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31:31
Stop Guessing: How Neuroscience, Data, & Creativity Create Profitable Brands
SummaryIn this conversation, Nicole Powell, a certified brand strategist and neuromarketer, discusses the importance of merging creativity with data to create powerful brand connections. She emphasizes the need for businesses to u...
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23:07
From Data to Dollars: How Dave Burnett Builds Scalable PPC Campaigns That Actually Work
SummaryIn this episode of Digital Dominance, Jeffro sits down with Dave Burnett, founder of AOK Marketing, to discuss performance-first digital advertising and how businesses can scale campaigns without wasting budget. Da...
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27:59
The Sale Isn’t the End: How Service Businesses Can Drive Loyalty After the Work Is Done
SummaryIn this episode of Digital Dominance, Jeffro talks with Ken Rapp, CEO of Blustream, about how service-based businesses can turn a one-time sale into long-term client relationships. Ken shares strategies for post-sale engage...
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25:31
BLISS in Business: How to Build Love Into Your Marketing Systems ...with Stephen Sakach
SummaryIn this episode of Digital Dominance, Jeffro welcomes Stephen Sakach, founder of aiCMO.io and Zero Company. With three decades of experience spanning digital media, journalism, and marketing strategy, Stephen shares his mis...
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21:58
Why Cold Traffic Isn’t Buying—And How to Fix It Without Rebuilding Everything ...with Jeff Wenberg
SummaryIn this episode, Jeffro sits down with Jeff Wenberg of Offer Evolution to uncover the real reasons why funnels stop converting and why the problem usually isn’t the funnel itself. They dive deep into the concept of “the cl...
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23:00
The Business Growth Superpower You’re Probably Ignoring: Storytelling ...with Bofta Yimam
SummaryIn this episode of Digital Dominance, Jeffro welcomes Emmy-winning journalist and business storytelling expert Bofta Yimam, founder of StoryLead, to discuss why visibility is earned—not bought and how business owners can u...
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27:24
Build a Business That Works Without You: How to Scale, Automate, and Actually Take a Vacation ...with Andy Seeley
SummaryIn this episode of Digital Dominance, Jeffro interviews Andy Seeley, who runs two agencies, the Creatively Disruptive and Ashworth Strategy and the AI‑powered CRM CHI. Andy shares how to build a business that supports your ...
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28:05
From Broke to $30M: Why Being Profitable is a Moral Obligation ...with RJon Robins
SummaryIn this episode of Digital Dominance, Jeffro interviews RJon Robins, an attorney-turned-entrepreneur who built multiple eight-figure businesses by helping service-based business owners, especially lawyers run their firms li...
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31:03