Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Welcome to the Digital Dominance Podcast, your go-to resource for leveraging SEO, websites, and digital marketing specifically for service-based businesses. Whether you run a medical clinic, plumbing company, or any other service-oriented business, each episode delivers powerful strategies and actionable insights designed to boost your online presence, attract more local clients, and help you dominate your market. Tune in to discover expert tips and proven tactics that will take your business from just surviving online to truly thriving.
Episodes
89 episodes
How To Let SEO Determine Your Content Strategy ...with John McDougall
SummaryIn this episode, Jeffro interviews John McDougall, a seasoned SEO and content marketing expert, discussing the evolution of SEO, the importance of consistency in content creation, and how businesses can leverage podcasting ...
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24:40
How to Create Unforgettable Customer Experiences the Disney Way ...with John Formica
SummaryIn this conversation, John Formica, America's customer experience coach, shares insights on transforming customer service into unforgettable experiences. He emphasizes the importance of emotional connections, imagination, ...
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29:19
From Chaos to Clarity: How to Build a Business you Don't Hate ...with Andrew Handosa
SummaryIn this episode of Digital Dominance, host Jeffro interviews Andrew Handosa, also known as Doza, the founder of Geronimo Academy. They discuss how to build a successful business without burnout, emphasizing the importance ...
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24:16
Video As A Service (VaaS) Can Make Your Video Ambitions Come True ...with Daniel Borba
SummaryIn this episode, Jeffro and Daniel Borba discuss the evolving role of video in B2B marketing, emphasizing its necessity for business growth. Daniel introduces the concept of Video as a Service (VAS), which allows companies...
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23:46
Network Like Mad, Become an Authority, and Grow Baby Grow ...with Devin Sizemore
SummaryIn this episode, Devin Sizemore discusses the importance of building connections and leveraging books to establish authority in business. He shares strategies for identifying target audiences, aligning offline and online m...
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29:20
Empowering Local Marketing: Insights for Service Businesses from Franchise Pros ...with Brett Campbell & Alex Nocifera
SummaryIn this episode, Brett Campbell and Alex Nocifera, co-founders of Loma, dive into the challenges and opportunities of local marketing for franchises and service businesses. They discuss how franchisors and franchisees c...
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26:07
Unscripted, not unprepared-- how to create authentic videos that people relate to ...with Pat Taggart
SummaryIn this episode of Digital Dominance, Jeffro sits down with Pat Taggart, founder of Sky Blue Creative, to explore the power of unscripted video for businesses. Pat shares his documentary-style approach to corporate video, e...
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25:07
How to go from complex to compelling storytelling for your business ...with Valerie Chan
SummaryIn this episode, Jeffro and Valerie Chan discuss the importance of corporate storytelling in business. Valerie shares insights on how to create compelling narratives that resonate with audiences, emphasizing the need to un...
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27:51
*Actually* Revolutionizing Marketing for Small Businesses ...with Adam Nathan
SummaryIn this episode, Adam Nathan, founder of Blaze, discusses how his AI-driven marketing tool empowers small businesses and solo entrepreneurs to streamline their marketing efforts. He explains the functionalities of Blaze, in...
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25:01
Client Interview: Building Trust Through Personal Connection ...with Timothy Barry
SummaryIn this episode of Digital Dominance, host Jeffro interviews filmmaker Timothy Barry about their collaboration on website development. They discuss the importance of personal connections in business, the website developmen...
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22:31
Listen to this episode for a free class on incentive marketing! ...with John Dwyer
SummaryIn this episode, Jeffro interviews John Dwyer, a master of direct response and incentive-based marketing. They explore how service businesses can leverage incentive marketing to attract new clients, retain existing ones, a...
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31:54
The Psychology and Ethics Behind the Marketing Tactics of Marquis Who’s Who ...with Rai Cornell
SummaryIn this episode, Jeffro and Rai Cornell delve into the marketing psychology behind Marquee Who’s Who, exploring the psychological triggers used in their marketing tactics, the ethical implications of manipulative marketing...
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30:22
AI summaries are raising the bar for content quality... with Pete Pachal
SummaryIn this conversation, Jeffro and Pete Pachal discuss the transformative impact of AI on media and marketing. They explore how AI is changing the way information is consumed, the implications for content creation, and the et...
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28:09
Google Business Profile and SEO and SERPs, Oh My! ...with Baileigh Dabdoub
SummaryIn this conversation, Jeffro and Baileigh Dabdoub discuss effective strategies for local businesses to enhance their online presence through SEO and social media. They emphasize the importance of utilizing tools like Googl...
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24:42
These proven eCommerce ad strategies will boost your service biz... with Nikki Lindgren
SummaryIn this episode, Jeffro and Nikki Lindgren discuss the intersection of Direct to Consumer (DTC) e-commerce strategies and service-based businesses. They explore how service businesses can leverage visual campaigns, storyte...
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28:53
You're Overcomplicating Things. Say No And Focus Focus Focus... with Michael McLean
SummaryIn this episode of Digital Dominance, host Jeffro interviews Michael McLean, a former professional hockey coach turned successful entrepreneur and business coach. They discuss Michael's journey from sports to business, emp...
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29:01
Buyer Psychology Says This Method Is Superior To Paid Ads... with Rai Cornell
SummaryIn this conversation, Jeffro and Rai Cornell discuss the importance of understanding buyer psychology in marketing, particularly in the context of B2B businesses. Rai emphasizes the drawbacks of relying on ads and advocate...
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25:10
Why Work/Life Harmony Is Better Than Work/Life Balance... with Matt Bonelli
SummaryIn this episode, Jeffro and Matt Bonelli dive into the concept of work-life harmony and how it differs from traditional work-life balance. Matt, a business coach and entrepreneur, shares practical strategies for integratin...
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26:00
If Getting Backlinks Is Easy, You're Doing It Wrong... with Nick Musica
SummaryIn this conversation, Jeffro and Nick Musica delve into the critical aspects of SEO, emphasizing the importance of technical SEO as the foundation for any successful online presence. They discuss the nuances of on-page opti...
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30:07
Why This Brand Strategist Thinks Templates Are Basically Evil... with Beatrice Gutknecht
SummaryIn this conversation, Jeffro and Beatrice Gutknecht explore the intricacies of brand strategy, emphasizing the importance of originality and personal connection in branding. They discuss the challenges faced by both individ...
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20:29
How to use Swag to Boost Employee Engagement and Customer Loyalty... with Jeremy Parker
SummaryIn this episode of Digital Dominance, Jeffro interviews Jeremy Parker, co-founder and CEO of swag.com, discussing the significance of branded merchandise for small businesses. They explore how swag can enhance brand identit...
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23:09
How to Maximize Your Marketing on a Budget... with Annarose Quinn
SummaryIn this extended conversation, Jeffro and Anna Rose Quinn explore comprehensive marketing strategies, with a particular focus on budget-conscious approaches and influencer marketing for service-based businesses. The discuss...
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21:38
The Art of Authentic Content Creation... with Amanda Kaufman
SummaryIn this episode of Digital Dominance, Jeffro and Amanda Kaufman discuss the importance of authenticity in service businesses. Amanda shares insights on how to balance authenticity with strategic messaging, the significance ...
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26:06
How to Profitably Navigate the Jungle of Amazon ads... with Elizabeth Greene
SummaryIn this episode, Jeffro and Elizabeth Greene discuss the intricacies of Amazon advertising, focusing on strategies for ad spend control, the importance of budgeting, and the balance between SEO and advertising. Elizabeth sh...
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24:50
Love it or Hate it, Cold Calling Gets Qualified Leads ...with Anton Zherelyev
SummaryIn this episode, Jeffro and Anton Zherelyev discuss the intricacies of cold calling, particularly in the real estate sector. They explore the challenges associated with cold calling, the importance of market analysis and ta...
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28:23