AI Automation Meets SEO: Brian Hong's Playbook for Capturing Demand You're Already Missing

Summary

In this episode, Brian Hong shares insights on how AI automation is transforming digital marketing and SEO for local service businesses. Discover practical strategies to leverage AI, improve online visibility, and enhance customer engagement while maintaining the human touch.

Takeaways

• Evolution of SEO from link spam to brand building
• Integrating AI automation in customer journey
• Balancing AI and human touch in customer interactions
• Using data to identify hidden demand and capture leads
• Optimizing for AI search and question-based content
• Building omnichannel presence and social proof

Chapters

00:00 Introduction to Brian Hong and his expertise in SEO and AI

01:22 How SEO has evolved from link spam to brand focus

02:39 Connecting the dots between different digital marketing ventures

03:40 Where to start with AI automation in your business

05:25 The importance of human decision-making in AI systems

06:10 How AI receptionists handle calls and qualify leads

07:02 Disclosing AI assistance and ethical considerations

08:37 The effectiveness and customer response to AI call handling

09:25 Maintaining human fallback options in AI systems

10:11 Common misconceptions about AI automation

11:10 Building specialized AI agents and their infrastructure

12:14 Leveraging visitor data and identity resolution for marketing

14:17 Using data to create targeted audiences and remarketing

15:37 Capturing hidden demand through data and lead scoring

17:09 When to implement AI automation in business growth

18:04 Optimizing for AI search and new SEO strategies

21:57 The importance of question-based content and topical relevance

23:10 Prioritizing visibility and automation with limited budgets

24:30 The future of SEO and digital marketing in an AI world

25:29 Final thoughts on AI, human touch, and building relationships

Links

Website - https://www.infintechdesigns.com/

AI Automation - https://www.flowbots.ai/

Identity Resolution - bigazydata.ai

Conference - https://www.rockstarsconference.com/

Agency - https://magisterdigital.ai/

Free High-Converting Website Checklist: FroBro.com/Checklist

Transcript

Jeffro (00:01.685)
Question, how many opportunities is your business losing right now? Today, simply because someone didn't get a call back fast enough, or your website didn't show up when a potential customer went looking. Well, today's guest is Brian Hong. He's a New Orleans entrepreneur who's been in the SEO trenches since the year 2000. That's right, since Y2K. He founded Infindekech Designs back in 2008. And since then he's built out an entire ecosystem of businesses sitting at the intersection of AI automation, digital marketing, and data intelligence.

So Brian helps owner led service businesses and growing companies that are losing opportunities to slow follow up, disconnected tools, or poor online visibility. He's got FlowBots AI. He's building AI receptionists and workflow automations that handle lead intake, qualification, scheduling with big, easy data. He's turning visitor data into actual marketing insights and through InfinTech designs, tell me if I'm saying that right, he's connecting all of that to SEO and paid media that actually converts. So what makes this conversation timely is.

We're going to talk about SEO in the age of AI search, what to automate first in your business and where the human touch still has to remain non-negotiable. So if you've ever wondered whether AI automation is actually practical for a business like yours or if it's all just hype, the next twenty-five minutes will give you a lot of food for thought. So Brian, welcome to Digital Dominance.

Brian Hong (01:19.758)
Thanks. Great to be here.

Jeffro (01:22.237)
Yeah, and y obviously you've been in SEO since two thousand. That's almost the entire history of modern SEO. So I'm curious to hear how has your approach to digital marketing evolved as you've watched search transform itself over twenty five years?

Brian Hong (01:36.569)
Wow. A distilled version of that is in the year 2000. I was a link spammer and there's these things called guest book. And I had a guest book spammer and it was all about links. He who had the most links won. Back then, Yahoo was the winner. I was building websites on front page using tables, and that was the equation. And you could like sometimes refresh the page and see your rankings jump. And back then it was Yahoo, and then Google came into the space. But fast forward to today, links are are still important, but it's more about building a brand. Like you can't do those arguably spammy topic.

Jeffro (01:39.069)
He

Jeffro (01:43.793)
Yeah.

Jeffro (01:47.113)
Mm-hmm.

Brian Hong (02:06.168)
topics, tactics as much. And it's more of a holistic approach. Some of all parts is greater than each part. And so really the most popular question to get is what is SEO? How do you do it? Is a little bit of everything. You know, topical relevance, brand mentions, build your brand, entity optimization, link building, interlinking, siloing, technical SEO, on page, off page, list keeps on going.

Jeffro (02:27.484)
Yeah, well and and to that end, like you've got four different ventures, but they're all kind of connected. So we mentioned in in the intro, can you tell us how those pieces fit together? You know, what is the through line there?

Brian Hong (02:39.598)
Sure. Yeah. So Infantech Designs is the full stack digital marketing agency, the SEO, AEO, GO, Google Ads, Facebook ads, et cetera, so on. And so that's introduction, brand, product, or service. We're your megaphone. and then if if you look at the average funnel, it's generally awareness, consideration, desire conversion. And so if we're creating that level of awareness, we need to move into consider consideration desire. And sometimes that's being top of mind. So we'll build automation systems.

And that's kind of where FlowBots and Big Easy Data comes in, is we're generating leads and opportunities, make sure the phone is answered. Who is that person? Know something about them before we talk about them. That's big easy data. And then a follow-up in perpetuity and try to convert that into a qualified opportunity. Usually that's a booked appointment. And so we can automate that and increase productivity without without increasing headcount.

Jeffro (03:28.262)
So you kind of covered the whole end to end customer journey almost, which makes it really easy because I mean, when someone comes to you and says, I want to use AI, you know, where do you tell them to start?

Brian Hong (03:40.047)
It's usually an audit, and I I'm trying to identify what are the growth levers is usually I want to help them. People more often attribute value if I can generate them more revenue. the other part of that is save them money. So either save on expenses or generate more revenue. And so it's kind of a discussion to see what are you doing now and what are those opportunities where maybe you don't need a human doing that. And if you

Jeffro (03:52.069)
Mm-hmm.

Brian Hong (04:05.826)
Do have a human doing that, maybe you need less humans doing that. And typically we're trying to create human in the loop systems, not to necessarily replace humans, but replace the humans you don't want working for you. Your kind of C players, your D players, and taking your B players and making them A players and making your A players A plus players. So 10xting productivity of your of your best employees. That's kind of our primary goal.

Jeffro (04:27.205)
Do you see is there like a consistent trend in terms of like the actual cost of slow follow up, for example? Do you have numbers on how much revenue businesses lose just from responding too late?

Brian Hong (04:38.604)
It's such a wide range. I mean, I'll take a I also own a construction company. You know, I've leveraged these skills to get equities in in companies, just kind of my resources. And one of them is a construction company. And so looking at that, we're high ticket. You know, average job can range anywhere from 15K to, I mean, we just closed a 350K job. And if that's coming in through the pipeline, that's a call I never want to miss because you don't know when that 350K job is coming in.

Jeffro (05:05.176)
Yeah. So, obviously that would hopefully come through in the audit. You kinda figure out what areas are most important, what to focus on. what about what what decisions should always remain human? You know, even as automation gets more sophisticated, if you find something like, Hey, this is well, maybe we shouldn't automate that. What's where's the line for you?

Brian Hong (05:25.358)
I think the decisions. AI is not making the decisions. It's accelerating you to make the most informed decisions, to be in a position of calculated risk, collecting the data. And so you you're making data driven decisions. So it's an accelerator. It's not a replacement of you making the final decision.

Jeffro (05:42.977)
Okay. so it's fast to implement stuff and execute, right? But you don't want it to be the one making decisions. So let me ask a question then, because for example, an AI receptionist, right? You've got FlowBots, what does that interaction actually look like? And how do you make sure that the AI on the call is not making decisions for you? Because isn't doesn't it have to have some leeway in terms of answering questions or scheduling or w how do you figure that out?

Brian Hong (06:10.668)
It's making decisions of when should I book this appointment? Is this person qualified? The most popular inbound thing is how much does it cost? Let's talk about it now. And it's not giving that, it's not giving you the price. We need to do a site survey. So it is programmed and we create guardrails to kinda go towards the primary goal of qualify them and get them on a booked appointment to talk to the human to give them the pricing, do a site survey and kind of analyze the opportunity.

Jeffro (06:36.972)
Do you take the approach of disclosing I'm an AI assistant or does it just sound like a human?

Brian Hong (06:42.594)
We do. The first thing is it's called Alexandra, we name a lot of them. but it specifically says I'm an AI assistant and it's funny how these humans they I think most of them don't know and they just still talk to the AI like it's a human. Either they don't care, but I feel like a big portion of them, they don't know, even though we clearly say it within the announcement.

Jeffro (07:02.337)
Okay. And is that a a legal decision? Is it just simply ethical choice, or what do you why did you decide to go that way?

Brian Hong (07:11.118)
I think it's both. I think state to state, there are some laws around you have to announce it's AI, whether it's inbound, outbound, especially an outbound agent. And we have even when you fill out a form, we check this box to saying I agree to let an AI assistant call me. So the same reason you said liability, just in case laws change, you know, I don't want to make that change later, just do it now. And so the goal is not to trick people and we tell them we're in AI.

But we still are mindful to create a h a human like experience as much as possible with an AI voice with low latency that actually has these human mannerisms and human intonations.

Jeffro (07:47.048)
Right. And I think that's important because obviously this is a first touch of your business, you know, for a lot of the folks and so you need to make a good first impression. I think a lot of owners might worry that this could make the business feel cold or impersonal. So obviously you said you've got intonation in things and people feel like that's good enough, it's close enough to f match the experience.

Brian Hong (08:09.218)
Yeah, I mean I we've I have the receipts to prove we've booked thousands of appointments, right? I wouldn't use if it's if it didn't work. And if people are hanging up, I can't think of one where the person cursed out the AI, but it's one out of literally thousands. And he actually I talked to him, he's like, You just lost a customer because I talked an AI. So that's gonna happen, but it's literally one that I can think of out of thousands. so the the benefit has f surpassed

Jeffro (08:22.378)
Ha ha.

Jeffro (08:28.831)
Okay.

Brian Hong (08:37.388)
the anything else, it it's gonna help us more than hurt us using this AI system.

Jeffro (08:42.067)
What about when the person on the call says, I'd like to speak to a human?

Brian Hong (08:45.998)
Well, I have a human in place. So we always have an option to live transfer. Yep. We always keep one human. I used to have a call center with 30 people in it. And I got rid of that and essentially replaced it. It was out in Nicaragua near shore. And so we and I used to resell this as a service to clients, but that I don't need it anymore. And I always encourage every business, keep one human for that situation where we're not trying to do total human elimination. We're trying to 10x the productivity of the human you want working with you.

Jeffro (08:48.102)
Okay, you do. okay.

Jeffro (08:56.659)
Mm-hmm.

Jeffro (09:12.06)
Yeah, well I think that's important 'cause a lot of people have this like either or mentality, like I either switch to AI completely or it's all my humans, but that is mostly AI and have a f human fallback. I I think that's a good approach.

Brian Hong (09:25.698)
Yep. Yeah. Let the humans do what AI cannot do and let the AI do that humans don't need to do. And you kind of create better job satisfaction. And we're seeing a shift too. Like when I started this in twenty twenty three, we had our first kind of AI system for answering phone calls, you did get a lot of hang ups. Well, fast forward today. I think people care less. It's all over the news. As long as you give me the outcome I want, I don't care. Just give me the outcome I want. And people care less and the technology gets better.

Jeffro (09:50.971)
Well, it in a lot of ways it's a b better experience because the phone gets answered immediately instead of sitting on hold for five, ten minutes or whatever it is, right? Or just go into voicemail. So that is an improvement in that sense. Here's here's another question. What is the biggest misconception that owners have about AI automation before they actually implement it?

Brian Hong (10:11.65)
They think it's easy. They think they think usually is create one agent to do everything, the master agent, the super agent. but the way we deploy it, we create hyper specialized agents. And so we kind of have like a generalist, specialist, hyper specialist, and every single agent talks to each other. In some cases, we'll launch hundreds of agents, otherwise known as the agent swarm. Every agent will talk to each other.

Jeffro (10:15.58)
Mm-hmm.

Jeffro (10:35.558)
Mm-hmm.

Brian Hong (10:36.704)
report back to the layer above it and report back to the orchestrator. And we use different language models for each level. So i there is some complexities in building it, but it's not like one agent we just build that is the super agent that knows all. And so we're very intentional on how we silo that information, the activities we make one single agent do. That pred provides prevents hallucinations, it prevents you know, making stuff up, creates guardrails, token optimization, and just accuracy.

Jeffro (11:05.147)
How are you are you building this on top of like OpenCloud or something, or have you kind of created your own infrastructure?

Brian Hong (11:10.274)
We built this from the ground up. This is not an off the shelf solution. You know, we do use eleven LADs as our voice bank, you know, and so we didn't build that. But it's in terms of the technology, it's built from the ground up, which allows us to be very customizable, integrated in CRM. You don't have to switch tech. We can layer our tech on top of your tech as long as they're an API. but we we and so I'm familiar with OpenClaw and you know.

We use that in other use cases, not for this, but we switched from open claw to Hermes Agent and now I'm a big fan of Jack Dorsey's buzz. And so we're switching over to Buzz, kind of making that migration.

Jeffro (11:42.235)
Okay. Very cool. I mean, there's so many options and that are coming out all the time. So you can't obviously jump around too much because it's a big there's a switching cost. but yeah, it's nice to have options. So you when you first talked about the different areas, you know, we talked about whole customer journey. You've got intent, you've got audience data, there's identity resolution, attribution. Can you kind of just break that down into plain English for our listeners real quick? What is that actually

translate to and mean for a local service business.

Brian Hong (12:14.35)
So a couple different ways this tech can be leveraged. You can come to a website, I have a pixel that fires, collect your unique device footprint. That's kind of your browser type, font size, fonts you're actually using, your IP address, all of that together. We'll then we then also have a licensing deal with 89 different data providers. We're able to de-anonymize who you are without you filling out a single form. It's about 50%. So you come to my website, approximately half of those people, I'm gonna collect 300 to 400 different data points on you just by you simply visiting a website.

So I'll know name, email, address, phone, number, affinities, interest, hobbies, credit score, financial picture, value of house. It keeps on going. Usually when I demo this live, they're they're kind of creeped out. And this is only legal in USA, illegal in European Union. God bless USA.

Jeffro (12:57.165)
He.

Jeffro (13:01.549)
Well a and it's interesting because a some people don't care. They're like, Well, the information's out there, whatever. other people find this super creepy that you can pull together all this info then they didn't tell you and they feel almost, you know, like invasion of privacy. So is there a responsible identity resolution approach? What is the line that you draw in how you do it? Is it just how you speak about it or yeah, how do you approach that?

Brian Hong (13:26.574)
I mean, it's happening whether you know it or not. Big brother's watching. Siri, Apple, they're all listening to you. you know, you can download your entire search history from Google. They're tracking what words you type in, websites you visit, or tracking your GPS on your phone. It's happening. Whether you know or don't know, it it's happening, and there's way more data being collected on you beyond what I'm collecting on you. And so what we don't do is get that information and pick up the phone and call you. Right. There's TCPA compliance. I'm not trying to get any fines.

It's a more subtle approach where you could come to a website and I can send you a postcard of the mail because I get your address. So I'm re-marketing, retargeting you, keeping my brand top of mind. It could be taking that information and sending you a cold email through a separate email server. Is those the those are probably the more popular and actually the number one most popular is taking that information and building a custom audience on Facebook through meta ads, LinkedIn ads, and any network to say, hey, serve my ad to this person who's already known the awareness.

has already been experienced because they visited your website. So just say, hey, don't forget about me. you visited my website, raising your hand, trying to be top of mind. I'd say those are the three most popular use cases with this data.

Jeffro (14:29.813)
Okay. Yeah, and I'd almost say it it makes sense to act on their intent that they've shown, right? They're interested in X, so now you can show them options for the X service, right? Which is different than sending them a direct message and was like, Hey, I saw you visited my website, wanna get on a call? That feels like whoa. I don't know. Like you have the same info, but it's just how you use it, like you said. and I think yeah, that that's a good way to do it. can you give us an ide

An example of a business that maybe was sitting on demand they didn't even know they had and how having this data helped them capture it.

Brian Hong (15:07.586)
Yeah. So sitting on so really out of let me go over the use cases. Pixel on a website, collect that information. You now kind of know who your visitors are. You can lead score them. You can run a Facebook ad campaign, maybe it's a Facebook lead form. They fill out a form. Now you can lead score them because they're entering their name, email, address, phone number. I take that phone number and email, and I'm gonna de-anonymize you. So I know your financial picture, where you live, hobbies, affinities, interest. You hand that to your best salesperson. You have 10 opportunities, focus on these first.

'Cause they align with your customer avatar. The third bucket would be, well, what if you get no traffic to your website? What if you're not running a Facebook ad, but you wanna run a Facebook ad or any type of ad, LinkedIn? Then I'm covering about ninety-five percent coverage of the USA and I can I I'm tracking everyone's behavior.

So if you're saying I'm looking for roofers, then I can pull that audience. Say, well, here's roofers. And you say, Well, I'm not looking, I mean, for people looking for roofing, I mean. Well, you may say, I'm not looking for everybody looking for roofing. Only people that have a credit score of 700, that live in a house greater than $500,000, that have an interest in home improvement. Well, then I can take that bucket and chop it up and I can say, here's your audience, and then you can upload it. So th those are more popular use cases than someone sitting on demand and let me stick a picture on your website. That's usually not the first thing we do.

which we can do more often, we're saying, what's your customer avatar? Who is your audience? Are you running ads? Well, let me give you that audience. Spend more of your buddies, your budget on audience conversion instead of audience discovery. Instead of saying, Hey, Facebook, go find my audience. I'm looking for people looking for roofing or whatever service product you have, even e-commerce product, you say Facebook, here is the people I want to get in front of. Here are the people I want to get in front of.

Serve my ad to these people. So that creates budget efficiency. You spend more of your budget on convincing someone to buy your product versus go find my audience.

Jeffro (16:52.902)
So here's the a question then. obviously this isn't for everyone. If someone's a solopreneur or they're just doing networking meetings, they probably aren't ready for this. Where is the inflection point in a business's growth where it makes sense to actually implement some of this level of AI and automation?

Brian Hong (17:09.612)
Typically spending up 10K and up somewhere on meta ads or LinkedIn or YouTube, anywhere that allows an upload of a custom audience. I think Google Ads requires 50K an ad spend or greater. So usually meta ads are most popular ad exchange. But you can go do a Google search and you'll find a lot of the TikTok does it, Snapchat, LinkedIn, just Google SHA256 or custom audience upload or whatever may be. And those are all opportunities with Meta kind of leading that charge.

So people already spending money on ads usually i is a good fit for for this product.

Jeffro (17:44.484)
sense. So let's let's move on to SEO for a little bit because I know we want to make sure we to cover that. And this is a big one for our audience. I think a there's a question, you know, how is it different optimizing for AI overviews, Chat GPT, perplexity compared to traditional Google SEO? I want to hear your thoughts of this.

Brian Hong (18:04.658)
It's do everything you do for SEO plus now more. Right. And so SEO is not dead. It's only dead if you're doing it the old way. And that's kind of like the clickbait headline. So you still need to focus on your primary pillars of SEO. Technical SEO. You know, that's gonna affect crawl budget, site speed, core web, vitals, robots.text, LLMs.txt, etc. So on. You wanna have a fast loading website to affect crawl budget. So these

Jeffro (18:08.594)
Yes.

Brian Hong (18:27.982)
Crawlers come back to your website more often and spend more time there. So technical SEO. You want that in order, which you can also pull from Search Console with errors, indexation, list keeps on going. And you have on-page SEO. For on-page SEO, it's your standard stuff, your heading tag, title tag, but you need to be more mindful the first 150 to 200 words. You want to think about adding bullet points or tables because AI loves bullet points and tables. You want to think about the last 150 to 300 words.

You want to think about authorship. You want to increase your EAT scores, expertise, experience, authority, and trust. So you still need to do that on page, but maybe a little bit of a twist of being mindful of bullet points and being mindful of search intent of that beginning of your content and end of your content. But you still want to interlink it. You still want to do your siloing and then you still want to do your link building. But what is a layer that kind of the extra layer for AEO and LLM optimization? It's going to be really building your brand.

That's going to be social media referral traffic and also back to the on page, ensuring you have full topical relevance, optimizing your entire website for entities. If you don't know what entities are, the denouns of the internet helps clarify who you are, what you do, where you do it. All Wikipedia pages are entities. Not all entities have Wikipedia pages. A quick way of identifying entities, type in your seed keyword, go to Google, click on images. You're going to see a horizontal line of words going across the top. Those are all entities. And Google's pretty much telling you what entities are associated with you. So be mindful of entities.

Be mindful of getting really positioning your brand in areas that ChatGPT loves, otherwise known as ChatGPT citations. That's gonna be Reddit, right? They have a licensing deal, respectively, with Google. you know, they I think it's like 60 or 70 million dollars per year that that they're paying for accessing Reddit information. So getting brand mentions in Reddit, but also YouTube, because Google's gonna trust Google and Google owns YouTube. So making sure you're launching your shorts.

Also, LinkedIn, which is arguably the number one ChatGPT citation source, getting trust pilot reviews, getting topical relevant. All these things I'm talking about is building a brand, right? And so build your brand, have an omnichannel presence and make sure you build more content, but that content must be intentional. Don't go to ChatGPT and say, write my content. It has to be properly formatted content that matches search intent that has full topical relevance. And all this stuff is SEO stuff. And that's what you need to be doing. And the extra layer is be very mindful of a question-based content.

Brian Hong (20:45.196)
And so you can go, we use a tool called also ask.com, answer thepublic.com. You can go to the auto search complete and type in your search query and see whatever Google says below it. You can look at the people also ask. There's so many sources to get that, but start building question-based content.

Jeffro (21:00.888)
So here's another thing, 'cause obviously that all makes sense, right? I think with AI it feels like the barrier to entry is low because now I can have it help me write content. It can scan my site, look for technical issues, blah blah blah. However, at the same time it feels like the barrier to actual relevance is higher because Chat GPT and them are actually curating for you. And so if you're not the top one or two, maybe three now, you it

You used to be okay if maybe you're ranked fourth on the Google first page, but now you're invisible if you're that far down because you just take whatever ChatGPT tells you. So it almost feels overwhelming to so like okay, yes, I'm doing all that stuff, but my competitors doing it just slightly more. Am I ever gonna overtake them? Like how can I get to the volume that I need or the the breadth that I need, whatever, in order to actually make a dent in this?

Brian Hong (21:57.651)
Is big. The majority of search is long tail search, not exact match, right? The majority of search is not Roofer Roofing Company or Roofer near me or whatever it may be. The majority of search are sentences and phrases. And so there's opportunity there. That's why you need to build question-based content. The opportunity is narrow and you feel like it's very competitive if you're going after all the same keywords and queries as your competitors. So think bigger and think wider because there's a thousand.

millions of different ways to ask the same question with the same intent if I'm looking for a roofer. And that's why you want to build question-based content. So think bigger and think wider. And after you go wide, you want to go deep. You want to have focus. And all of this is part of your topical map structure for your website.

Jeffro (22:41.312)
Yeah. No, that makes a lot of sense. I'm glad you phrased it that way. 'cause it is possible. y you've gave websites that people can go look at, you know, answer the public or whatever to find out phrases that people are typing and then go make content that answers that. That's that's the A to B, like to Z done. so let's I know we're we're already at coming close to our time here. if a business owner has a limited budget, maybe they're not at that ten K month in ads already,

How do you help them prioritize? Do they keep investing in visibility first or do they do a little bit of automation to help them along? What do you typically recommend there?

Brian Hong (23:18.766)
I think you need kind of your launch pad before you build your rocket ship. And your launch pad is your website, topical relevance, your social foundations. Sign up for every social network and go start creating content yourself. You don't have to pay someone to do that. You can do that yourself. Maybe you don't want to, but that's something you could do yourself. So that's really the entry point. Do that at a bare minimum. It is start building your brand.

Jeffro (23:42.749)
Okay. And so with going forward next few years with AI automation and visibility, and search, what do you where do you see this going? I is there anything for local service businesses specifically that they should be watching out for or trying to get ahead of?

Brian Hong (24:01.292)
Websites are becoming bottom of the funnel, right? For the longest time it was top of the funnel introduction, brand product, or service. Even if you look at Google Search Console, you're gonna see a lot of impression share drops on on I mean clicks dropping, but impression share. So we used to always monitor clicks, but if websites are becoming bottom of the funnel, because I see Google AI overviews and we're not getting as much clicks and you know, it's just changing, is shifting that mindset and building a brand now is more important than ever.

Jeffro (24:15.047)
Right.

Brian Hong (24:30.582)
so getting branded searches, doing your social media, getting social referral traffic, that's probably now more important than ever. I feel like digital PR is alive more than ever. Getting third party mentions and having an omnichannel presence is when I started this, it was just like Google, right? Now it's like Google. Now it's ChatGPT and Perplexity and Claude, and there's so many choices and it's overwhelming. There's five different social networks, is you kind of have to do it all. The sum of all parts is greater than each part.

Jeffro (24:59.868)
Yeah. And unfortunately that feels overwhelming for a lot of smaller businesses. But I think as you grow, you can have a team to help tackle this, it just needs to be built into your mentality of how you're approaching the market, right? This is just a table stakes. If you're gonna be in business, you gotta commit to some level of creating this online presence and maintaining that and growing it. And that's the only way forward. So Brian, this has been a really good conversation on, you know, where digital marketing and AI automation are actually headed.

We hear so much hype about what AI can do, but this is really nice hearing kind of the practical reality of what's actually working, what you're really doing in businesses, what's possible. and and I love that you highlighted how this doesn't fully replace the human element in your business. I think people are worried about that, but it's it's removing the friction so that the human element can actually shine, let us make the decisions, do the important stuff. Yes, it'll help with faster follow-up, giving you

better data to act on and all of that, but that is in service of building better relationships with your customers. So before we end, if there's people who want to learn more about what you're doing, all the tools you mentioned that you offer, Brian, where should they go?

Brian Hong (26:13.626)
my agency website is infantechdesigns.com. Flowbots.ai is my AI automation agency. Bigazydata.ai is my identity resolution, high-intent consumer signals. and I could keep on going. I mean, I don't want to keep on listening. So I also have a conference, rockstarsconference.com. We kind of teach these things. We're in our 15th year. We're hosting in New Orleans this year, first week of October. I also have another agency called Magister Digital.ai. Those are the things I'm most focused on.

Jeffro (26:43.213)
Awesome. Well, we'll put all the links in the show notes for people. guys at home, remember, somewhere in your business now there's a lead going cold because nobody followed up fast enough. So this week audit your response times. You know, how long does it actually take someone on your team to respond to a new inquiry? If you don't know the answer, maybe that's your starting point for now. But thank you all for listening to Digital Dominance. Please subscribe, leave a review, and take care. We'll see you next time. Thanks again, Brian.

Brian Hong (27:08.11)
Thanks a lot. Appreciate it.